Brand kit · October 2026Everything you need to post as EcoBaby
Logos, the E icon, profile pictures, banners, templates and the colours and fonts from the website, ready to download.
Logo
The EcoBaby wordmark. Use it wherever there is room to spell out the name: banners, post footers, story sign-offs. Periwinkle is the default; use white on dark or photo backgrounds and ink when colour isn't available.
The E icon
The E from the wordmark, used on its own when space is tight: profile pictures, favicons, watermarks and app-style icons. Transparent background, square canvas.
Profile pictures
1080 × 1080, with the E kept inside the circle crop every platform applies. Use the periwinkle one everywhere so the brand is recognisable across Instagram, TikTok, Facebook and Pinterest. The others suit seasonal or campaign switches.
Colours
Taken straight from the website. Periwinkle leads; the pastels are for backgrounds and variety; ink is for text. Tap any code to copy it.
Rough balance across a feed
Typography
One typeface does everything: Figtree. It's free on Google Fonts and available in Canva (search "Figtree").
SemiBold 600, tight
SemiBold, caps, spaced
Regular 400
SemiBold, pill
Banners & covers
Sized for each platform, with the logo kept inside the area that isn't hidden behind profile pictures or cropped on mobile.
Post & story templates
Branded frames with the logo already placed. Drop a product photo or text into the panel in Canva or Instagram.
Instagram highlight covers
Line icons on the brand pastels, 1080 × 1080. Upload as the cover image when editing a highlight.
Do's and don'ts
✓Do
- Use the periwinkle E as the profile picture on every platform.
- Leave clear space around the logo at least the height of the "o".
- Put the logo on paper, soft periwinkle or periwinkle, or on calm areas of a photo.
- Use soft, natural-light photography: warm bedrooms, linen, real parents.
- Write "EcoBaby" as one word with a capital E and B.
✕Don't
- Stretch, rotate, outline or add shadows to the logo or E.
- Recolour the logo outside periwinkle, white or ink.
- Place the periwinkle logo on butter, blush or mint (use ink instead).
- Use bright primary colours, neon or heavy filters.
- Spell it "Eco Baby", "Ecobaby" or "ECOBABY".
Like a friend who has done the research
Warm, calm and honest. EcoBaby picks products for quality, durability and better materials, and says so plainly. UK English throughout: mum, nappy, colour.
- Honest, not hype
- Mention the trade-offs. It builds trust.
"It's big. On a small double it takes a third of the bed, so here's who it suits."
- Practical, not preachy
- Lead with the real-life benefit, not eco guilt.
"Roll over at 3am without rebuilding a wall of pillows."
- Gentle, never clinical
- Short sentences, kind words, no shouting or excess emojis.
"Sleep on it for 30 nights. Not for you? Send it back."
Quick size reference
| Use | Size | File in kit |
|---|---|---|
| Profile picture (all platforms) | 1080 × 1080 | profile/ecobaby-profile-periwinkle.png |
| Instagram / Facebook feed post | 1080 × 1350 | templates/instagram-post-… |
| Stories, Reels, TikTok cover | 1080 × 1920 | templates/instagram-story-… |
| Facebook cover | 1640 × 624 | covers/facebook-cover-… |
| X header | 1500 × 500 | covers/x-twitter-header-1500x500.png |
| LinkedIn banner | 1584 × 396 | covers/linkedin-banner-1584x396.png |
| YouTube banner | 2560 × 1440 | covers/youtube-banner-2560x1440.png |
| Pinterest pin | 1000 × 1500 | Use post template, extend to 2:3 |
| Favicon / app icon | 16 – 512 | favicon/ |